There’s a huge amount of information out there. It’s no secret a lot of it could impact your business. Of course, you need to be able to make sense of it. Otherwise you can’t stay on top of your business game. That’s where Business Intelligence Analytics come in.
What are Business Intelligence Analytics, anyway?
“Business Intelligence Analytics” is an overarching term. It refers to a set of tools and techniques that can process large amounts of raw data. That data can be about anything from customers to products to operations. The goal is to end up with information your business can actually use.
The results of this process can be a gold mine. They can help you identify new opportunities for your company. They can inform how you develop your marketing strategies. They can assist you in making sound business decisions. They can even help you improve the way your business operates.
What about Social Media Analytics?
We’ve all heard stories of companies that were made or ruined by social media. It’s a powerful force in today’s society. It doesn’t matter what size your business is. You need to keep up with the constant stream of online conversations that could impact your company. You also need to use social media to build your brand.
Social Media Analytics focus on putting the power of social media to work for your business. The idea behind the process is similar to Business Intelligence Analytics. Both rely on collecting and processing data. Both then reduce this vast pool of data to useful results.
How can Innolance help?
Did you know that Innolance can handle the gathering and sorting and interpreting for you? That frees you up to focus on running your business. Innolance offers solutions for both Business Intelligence and Social Media Analytics. We can translate the ongoing streams of data about your company into useful information. We can also help you put that information to work for your business.
Here’s how our Business Intelligence Analytics services work. We start by identifying your unique needs. Then we focus on turning the data into relevant information. We pull data from sources like surveys, call transcripts, and more. Finally, we help you develop and act on strategies to put that information into practice.
Are Social Media Analytics services more what you need? We offer those as well. We begin by listening to the relevant social media conversations. That way we know who your audience is and what it’s talking about. We also know who influences it. With that information we build a social media marketing strategy that fits your business. We also provide insight that can help you shape your strategy and manage relations going forward.
Do you want to put the power of Business Intelligence or Social Media Analytics to work for your company? We would love to talk about how we can help you. Contact us today!